About Me

Hello! I am Chantel Hayward - Founder and Director of Fox & Fable and a coach for creative founders and leaders who want to lead well, feel well and build thriving teams and cultures.

I know what it is like to carry the weight of the industry: the deadlines, the people challenges, the constant change. I have spent 18+ years as a senior HR leader and Coach, working within creative environments, seeing first hand how the pace and pressure can stretch even the best leaders thin.

I created Fox & Fable because I believe leadership should not mean losing yourself in the chaos. Coaching is the pause in the noise - a space to reset, regain clarity and lead with confidence and resilience.

Why I do this?

After years in creative businesses, I have seen how the energy, ambition and brilliance of this industry can come at a cost. High standards, fast pace and the pressure to always perform can leave even the most talented people feeling disconnected or depleted.

I have seen too many creative leaders burn out — not because they lacked skill or passion, but because they did not have the support to lead sustainably.

Through coaching and workshops, I help founders and leaders and their teams:

• Move from reactive to intentional and inspiring leadership

• Handle people challenges with confidence and clarity

• Navigate change without losing balance

• Build teams and cultures that thrive

My Approach

I am a certified ILM Level 7 Executive Coach and Mentor, Mental Health First Aider and someone who truly understands the agency environment from the inside out.

My style is practical, supportive and always tailored to you. There is no one size fits all - just honest conversation, meaningful insight and shifts that lead to big change.

Outside of Coaching

When I am not coaching, you will find me out in nature, planning our next family getaway, or quietly demolishing a pack of Lotus biscuits.

I believe in the power of a pause and a good cup of tea (heavy on the oat milk please).

Let’s Talk

If you are a founder or leader ready to stop surviving and start thriving, I would love to help.

Get in touch to book your free 30 minute reset chat by emailing me at chantel@foxandfable.co.uk